The tools in Exposure enable you to flexibly add watermarks using text, graphics, and even details from image metadata automatically. Watch this video and learn when to apply watermarks, how to customize them, and even create your own.

Photo: Jan Siebert


Applying Watermarks

Exporting images is usually the last step in the editing process, which is the best time to add a watermark to your image. A watermark is a superimposed image placed over your photo. It can show your logo, copyright information, or technical details like shutter speed or ISO. 

We going to demonstrate how to add a watermark using Exposure, our advanced creative photo editing application. If you aren’t familiar with Exposure, download the free trial from our website.

With a selection of images made, open the Export dialog. Use the File menu, or CMD+E on Mac, or CTRL+E on Windows. The goal is to set this up one time and then let Exposure automatically handle this process in the future.

You’ll find watermarks in the Metadata section. Apply metadata presets that include watermarks from the menu. This will set parameters for all of these controls. With a preset applied, note the preview icon. Exported images will now have a watermark from the copyright metadata of each photo.

Creating Watermarks

Select Edit Watermarks at the bottom of the list to define a new watermark preset. There are three types of watermark items. Set which type with the dropdown.

Text Watermark

For text items, simply type in the field. Set the font, style, and additional properties with the remaining controls in the panel. Move and rotate to position the text. Change the opacity to make it more subtle, or add a drop shadow to make it stand out. Additional watermark items can be added, each having separate controls.

Once complete, define the watermark with Save As. Use categories and add any relevant notes to organize the watermark presets.

Image Watermark

Watermarks that include images are a great option for branded studios. Select Add a new item to create one. Click Image from the dropdown. Choose Import and select a logo file to add them to this list. For watermark logos, use a small image that is under 500 pixels on each side.

Adjust the size of the item, the opacity, and move and rotate it into the proper position.

Metadata Watermark

Exposure can use image metadata to automatically generate watermark items. The six metadata fields in the top section can be assigned at the beginning of post processing, which we cover in the Copy from Card video on our website. The other metadata fields to use in watermarks include file information, camera settings, and camera make, model and lens.